Dr. Paolo Vranjes creates all of his fragrances at his laboratory and showroom, Antica Officina del Farmacista, founded in 1983 in Florence, Italy. He uses local Florentine plants and flowers in all his 27 scents, as well as rare and exotic essences from around the world.
Dr. Vrajnes is a “nose;” a perfumer of renowned skill for identifying, blending, and creating scents, comparable to a musician with perfect pitch. Diffuser bottles are made of a combination of crystal and glass, giving them a clearer, crisper appearance than pure glass. The Duomo bottle is modeled after the famous Florentine cathedral.
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Every piece is imported from Italy, the product box is made of beautiful Florentine pressed paper.
The 23 classic fragrances are made with 10-12% natural essential oils, while special collections contain 20% natural essential oils, much higher than most other home fragrances that contain about 5% oils.
Fragrances are not artificially colored (excluding Acqua and Fuoco), the shades are dependent upon the plants and flowers used to create the scent, therefore slight variation between bottles is normal.
Diffuser sticks (called “reeds”) should be turned over to maintain fragrance as often as twice a day. However, since the scents are so pure, we’ve found reeds can be turned as little as once a week. Customers should be advised that the liquid will evaporate faster the more often reeds are turned.
Approximate lasting times by size are as follows:
-100ml Diffuser lasts 6 weeks to 3 months
-250ml Diffuser lasts 3 to 6 months
-500ml Diffuser lasts 5 to 8 months
Lasting times, especially of display diffusers can be affected by many factors: turning and disruption of the reeds, placement near entrances or in direct intense sunlight, or placement near vents and drafts.
INNOVATION AND TRADITION
Born and educated in Bologna, dr. Vranjes decided to unite his personal history with that of a city unique for its culture of essences and perfumes: Florence.
Here the practice of extracting essences has fused with the knowledge of the chemist.
Catherine de Medici, the wife of the French King, was the gracious ambassadress of the art of making perfumes to a land that has made its own history in the manufacture of perfumes.
In his boutique-laboratory in the heart of Florence, dr. Vranjes continues his research into the fields of cosmetology and fragrances for personal use and for the home.
Starting from his research in the essences, which are the true soul of each of his creations, great care is taken in the development and manufacture of all of his products. Both Dr. Vranjes and his staff share this keen attention to detail.
As dr. Paolo Vranjes says: "the culture of perfumes has been infused in me by my grandfather, a well known silk trader.
He had a passion for collecting essences and perfumes, which he searched for during his travels.
I, his only grandson, was both curious and fascinated by the room where my grandfather spent hours among rare perfumes and costly bottles.
I observed him in silence while he worked in his private world of fragrances until finally he realized that I was there.
I remember his surprised smile; nobody had ever stepped into that room.
He made me promise not to touch anything. But from that day we passed many more together.
My passion and my culture were born in that room".