Juniper Ridge


Juniper Ridge was founded in 1998 by hiker, mushroom-forager, and wilderness enthusiast Hall Newbegin. When Juniper Ridge was just getting off the ground, Hall would spend the week harvesting plants up in the mountains, making natural fragrance in his kitchen, and then selling his latest creations at the Berkeley and San Francisco Farmersí Markets. People who normally steered clear of fragrances fell in love. "It smells like camp when I was a kid!" they'd say. Over the years, Juniper Ridge has grown from a one-man operation into a staff of 15 like-minded hiking enthusiasts who harvest the plants, blend the fragrances, ship the products, and head out on backpacking adventures together. The company is bigger, but the heart of what we do is still the same: We make real fragrance from the quiet places in the mountains and deserts we love.