OLFACTIVE Studio | FLASH BACK | The past makes a sudden appearance onto the stage of the present.
The past gives the present density and sharpness, which it may not have had if the past hadn’t come.
A character in a novel or a hero in a film, a flash back has a tenacious and narrative charm, at once retrospective and introspective. This cut up or collage of time creates an effect of surprise and bewilderment that would trip reality itself.
It could almost be blinding from being a catalyst for sensations, and in that sense, it is like a flash, that powerful light source so precious in photography. However, the idea is not to move out of the dark, but rather to highlight the memory set in the center of the device, in the beam of the pursuit. A flash surprises at first when it fires, but when the landscape is reconstructed, visions of the past invade and touch.
A dance of Chronos. For a split moment, the perspectives become blurry, then the strength of time increases tenfold, its logic is disrupted. Memory comes out in broad daylight to be engulfed into the moment to come.
Is it the geometry of that beautiful face or the analogic asperities of its aura, pixelated and twisted by Laurent Segretier? The romantic and attractive character appearing on that image reconciles all paradoxes, leaning over and over again against the porous wall of the future, achieving equanimity in motion, and offering us his gaze with his eyes closed. He is zen and already remembers tomorrow.
A flash back is a highly expressive and desirable material. We would like that face unaltered by digital smoothing to be ours; that face inhabited by serene thoughts, free of the stigma of digital cosmetics, enlivened by the joy of the pixels chosen by the artist. It freezes a suspended moment, a memory zone that profoundly imprints itself
on the retina and brings back a distant memory, perhaps a déjà vu of a face, a body, or a feeling that becomes a presence; perhaps a temporary absence before the return to the future.
Laurent Segretier is a young, French new media artist who commutes between Hong Kong and Paris for his work and who has been exhibiting in Asia for a few years now (Beijing, Shanghai, Hong Kong, Djakarta). Selected for the 2011 Designer’s Day, Laurent Segretier has also exhibited at l’Eclaireur and at Galerie de Valois in Paris. His photo and video creations are marked by an ambivalent use of digital tools. On one hand, he meticulously controls the parameters to create images and generate the colors, depending on the desired effects; on the other hand, Laurent Segretier lets chance have its way to trigger random distortions that become the key elements of his compositions. These images appear to be distorted and violently pixelated, creating material from this digital matter. His work interrogates cultural identity and the behaviors of the Y generation. Aesthetically, his manipulative art reveals an extravagant and poetic aspect of the world. His images become the stage of overpopulated absence. In a renewed attempt to spark off inquiries and discussions about the meaning of space, time, bodies, and movements, he challenges the notions of borders.
Olivier Cresp was literally born into perfume. His family, whose origin traces back
to the 12th century, hails from Grasse. Both his father and grandfather worked all their lives in the raw materials trade. Olivier was therefore bathed in “pure colors” from his early childhood: jasmine, rose, violet, as well as essences of lemon, mandarin, orange, and bergamot, samples of which his father used to bring home. That is when he developed a unique olfactory memory and a genuine passion for the profession of perfumer. He likes to describe his style as figurative. The idea is what counts above all. It can spring from a childhood memory, a feeling, a conversation, or a stroll in nature. Then style follows, which he defines as simple, minimalist, and authentic. Olivier’s eyes always sparkle and express the jubilation of those who fully own their art. Olivier Cresp is the “nose” behind numerous blockbuster designer fragrances, notably Thierry Mugler Angel, Dolce & Gabbana Light Blue, and Christian Dior Midnight Poison. Olivier Cresp and Céline Verleure met in 1996 during the creation of l’Eau by Kenzo for women then for men. They remained friends, dreaming of working together again one day… Today.